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Why do people choose to design their jewelry when there are such beautiful pieces of jewelry available online and in jewelry stores?
Designing your own jewelry may be cheaper than purchasing a new piece of jewelry. Often times people wear custom made jewelry more often than other pieces of jewelry, thus getting more bang for their buck, so to speak, out of custom jewelry.
Other people choose to design their own rings because they want a completely unique piece of jewelry that no one else as in the world, or at least that is known. This makes the piece of self-designed jewelry very important to the person wearing it.
People also design their rings to make a family heirloom that may be passed down from generation to generation. How neat would it be to know that your great-great grandchild could possibly, someday, be wearing a ring you designed yourself?